Those of you who regularly listen to Roanoke’s local community radio station,101.5 FM , might have noticed that something sounds a little different, but it’s not the format. The station, which signal is broadcast from atop Mill Mountain, has changed its name and rebranded itself. Previously called “The Valley’s Music Place,” moving forward the station will be “101.5 The Mountain.”
In addition to a new name and look, there are a few key changes to note. If you live or regularly travel in the New River Valley, starting January 1, you’ll be able to pick up the station on a second signal, 102.5 FM. Station leadership has also changed, as Rob Ruthenberg has taken over for the original station manager Tom Kennedy. It was Kennedy who proposed and led the change in format in 2011 from oldies rock to its current Adult Album Alternative “Triple-A” format which contains an eclectic mix of roots rock, blues, Appalachian, and indie world music.